Growth Solutions for Private School Athletics Programs

GrowEnrollment

Growing Private School Enrollment is More Difficult Than Ever.
GamePlan Builds Overall Enrollment Through Athletic Department Growth.
Your School Chooses 5 Sports That Need to Grow. GamePlan Makes it Happen.

Helping Your School Own the Market.
BOOK A CALL CONTACT GAMEPLAN
about

GAMEPLAN: OUR PROCESS

GamePlan Grows Enrollment Through Focused Promotion of Your Athletic Programs Throughout Your Community.
Select 5 Sports That Need to Grow at Your School. GamePlan Makes it Happen.

GAMEPLAN ENGAGES >

GamePlan engages with your leadership team to analyze your school’s market profile, athletic offerings, standing in the community and schools you compete against for students.

GAMEPLAN LEARNS >>

GamePlan conducts an array of market studies to understand where your target families exist, who they are connected to, how to reach them and what obstacles keep them from enrolling at your school.

GAMEPLAN STRATEGIZES >>>

GamePlan finalizes a clear picture of where every single potential family with student-athletes is in your local community and builds a strategy to target, engage and convert each with a success rate that helps drive enrollment growth.

GAMEPLAN LAUNCHES >>>>

GamePlan targets 5 sports of your choice that represent the greatest opportunity for growth. From there, the focus is on raising the profile for those 5 programs among prospective students, to students already on campus and amongst the prospective transfer community. (Ask about GamePlan’s service option to promote all school sports).

GAMEPLAN CONNECTS >>>>>

GamePlan begins the process to grow your enrollment through engaging and promoting families with 5th-8th grade students. GamePlan works to optimize your school’s exposure during every step of the decision making process to help those families move from merely knowing your school exists to becoming fans, and then eventually students.

GAMEPLAN GROWS >>>>>>

In the early months, schools experience increased web traffic, social media growth and lead generation, followed by increased enrollment inquiry leads and eventually students. This momentum grows every week, month and year as GamePlan works to build for your school’s athletic programs for long-term, sustainable success.

IT TOOK GAMEPLAN YEARS OF RESEARCH, TESTING AND OPTIMIZATION TO GET ITS GROWTH PROCESS RIGHT. WE’RE PROUD TO SAY IT WORKS FOR SCHOOLS EVERY DAY AND CAN FOR YOURS.

GAMEPLAN CLIENT TEAM
about
Team

HOW WE HELP

At GamePlan, we find about 80% of private schools have long-term enrollment challenges and the other 20% are looking to push to the next level.
Your school can achieve sustained growth with the right tools, insight, approaches and vision.

For a host of reasons, building and maintaining viable football programs is a growing challenge for more and more private schools. At GamePlan, we have a proven process to identify, connect with and promote to families who will engage with your football program as they join your school community. Through datamining, targeting marketing and demographic studies…

For a host of reasons, building and maintaining viable football programs is a growing challenge for more and more private schools. At GamePlan, we have a proven process to identify, connect with and promote to families who will engage with your football program as they join your school community. Through datamining, targeting marketing and demographic studies…

READ MORE

Every market offers a wide range of families interested in a private school education. Despite what most schools believe, not all of those families are a potential fit for your school. At GamePlan, we’ll work to understand your local market, where your potential families lie within it, and target those families in a way to ensure higher engagement and enrollment rates…

Every market offers a wide range of families interested in a private school education. Despite what most schools believe, not all of those families are a potential fit for your school. At GamePlan, we’ll work to understand your local market, where your potential families lie within it, and target those families in a way to ensure higher engagement and enrollment rates…

READ MORE

Cheer and song aren’t the same as they were 20 years ago. Interests of female athletes are diversifying and the landscape is more competitive than ever. At GamePlan we undertook cheer as one of the sports we promote knowing the challenge it would be. After building a deep understanding of cheer and song families, the cheer culture and why girls choose to join up, we have helped numerous…

Cheer and song aren’t the same as they were 20 years ago. Interests of female athletes are diversifying and the landscape is more competitive than ever. At GamePlan we undertook cheer as one of the sports we promote knowing the challenge it would be. After building a deep understanding of cheer and song families, the cheer culture and why girls choose to join up, we have helped numerous…

READ MORE
GAMEPLAN WORKS WITH YOUR MARKETING & RECRUITING DEPARTMENTS TO BUILD YOUR SCHOOL’S COMMUNITY PROFILE, INCREASE OVERALL BRAND VISIBILITY, CONNECT WITH PROSPECTIVE FAMILIES AND DRIVE SUSTAINABLE ENROLLMENT GROWTH.

GAMEPLAN CLIENT TEAM
Team
Services
STUDENTS ARE MAKING HIGH SCHOOL SELECTION DECISIONS AS EARLY AS 5TH AND 6TH GRADE. GAMEPLAN CONNECTS YOUR SCHOOL WITH FAMILIES EARLY ENOUGH IN THE PROCESS TO ENSURE YOUR SCHOOL IS IN THE MIX AS THEY APPROACH 8TH GRADE. TO DO THIS, WE EMPLOY HIGHLY SOPHISICATED APPROACHES ALONG WITH TRIED AND TRUE MARKETING METHODS TO POSITION YOUR SCHOOL FOR A FUTURE OF GROWTH, HOPE AND EXPECTATION.

GAMEPLAN CLIENT TEAM
Services
work

NEED TO GAMEPLAN?

At GamePlan, we serve schools facing all types of challenges. In some cases, we work with larger, thriving private schools looking to move their marketing and recruiting efforts to the next level. On the other side, we work with schools facing severe downward enrollment tends looking to reverse course and grow in a way that gives them hope for the future. We blend the traditional growth methods that still work with today’s newer tools that drive growth throughout the the private school sector.

ARE YOU EXPERIENCING YEARS OF DECLINING ENROLLMENT?

Nothing is more difficult for a school community than being mired in a long-term decline in enrollment. As enrollment continues to slide, key staff continue to depart, coaches move on to other jobs and families opt for other schools, it feels hopeless. GamePlan was founded to lead the way to growth again. If your school is willing to invest and work hard, it can grow again.

ARE OVERALL SPORTS PARTICIPATION RATES DROPPING?

Overall athletic program participation rises and falls for many reasons, including freshmen class makeup, promotion of individual sports, whether student-athletes feel valued, lower level program quality and other factors your school can drive. GamePlan can help ensure each sport in positioned to grow into sustainable, successful programs year after year.

IS A SPECIFIC SPORT AT YOUR SCHOOL SHRINKING?

At GamePlan, we came to discover that the best way to ensure enrollment growth was to pinpoint specific areas and activities for growth and focus our efforts to grow each independently. In the end, we would see specific programs get healthy again, and, as a result, overall enrollment would rise. Schools can and do grow as a whole, but they are more often the sum of their parts.

IS FOOTBALL IN DECLINE ON CAMPUS?

Growing and sustaining a private school football program is becoming more difficult than ever. At the same time, offering a thriving football program is critical to enrollment, school pride and to the overall high school experience. While most private school football programs are on the decline, at GamePlan, we take pride in being able to reverse this trend, helping football programs connect with student-athletes who will join.

ARE YOUR JV LEVEL TEAMS VANISHING DUE TO LOW NUMBERS?

Thriving JV and Frosh level teams is key to Varsity level program success, important to overall enrollment growth enhance the overall high school experience at your school offers. GamePlan takes pride in helping your school build, or rebuild, numbers to field lower level teams. We understand how to find athletes who will play a second sport, fill your lower levels, and help your school build the critical mass to grow.

ARE SCHOOLS AROUND YOU PAYING FULL TUITION TO ATHLETES?

Let’s face it. This happens. For most schools, giving an increasing number of full scholarships isn’t financially sustainable in the long term or even allowable in many states. To put it plainly, GamePlan helps schools fill teams without having to break rules to get there. We help schools grow in ways that are sustainable, long-term and stay within the rules.

OUR YEAR 1 PROJECTION IS TO DELIVER A 12 TO 1 RETURN ON INVESTMENT IN THE FORM OF NEW STUDENT TUITION PAID.
WE EXPECT THAT ROI TO GROW TO 20 TO 1 BY YEAR 2, AND 30 TO 1 BY YEAR 4.

GAMEPLAN CLIENT TEAM
work
clients

GAMEPLAN INSIGHTS

At GamePlan, we are deeply honored that schools entrust us to help them solve the most important problem they face.

clients